A fresh, bold approach
Our talented creative team is passionate about designing spot on ways of producing work that reaches its target directly and effectively. Inventive and lateral-thinking, they employ marketing's strongest device, an element of freshness, to make sure our clients' messages always stand out from the rest.

Their experience in creating strategies for dozens of prominent brands has equipped them with sharp insights into consumer mindsets and social trends. They understand the dynamics of the marketplace and they know precisely which tools of persuasion are most relevant and effective. And they have the technological expertise and state-of-the-art systems to transform their original ideas directly into powerful, brand-building communications.

Recent projects include:
- the City of Cape Town's successful and award-winning R5,5 million 'Save Water' campaign
- developing the international branding of Tru-Cape Fruit, the marketing arm of South Africa's three biggest players in the global fruit industry
- the brand development of leading IT & telecommunications service provider, T-Systems South Africa, part of the Deutsche Telekom group
- repositioning and branding the Dutoit Fruit & Vegetable Group, the second largest South African supplier, in the international market place
- World of Windows - specialist suppliers of fenestration products in South Africa. Development of their new corporate identity, including a new logo, stationery, signage, vehicles and a new communications campaign which includes a brochure and avertisements.

Fast turnaround
Energetic and enthusiastic, we pride ourselves on our efficiency - achieved without compromising our creativity or accuracy.

A cost-efficient infrastructure
We have opted to remain a small, streamlined operation, which means our overheads and rates are maintained at levels considerably lower than those of larger agencies.

Unencumbered by the frills and trappings of over-sized organizations, we meet our promises and deliver promptly.

We exercise strict fiscal discipline and are proud of our reputation for not only staying within our allocated budgets but also devising strategies for stretching them.

Our strong and long-standing relationships with leading suppliers (from photographers to repro houses and printers) ensure that we are able to negotiate excellent rates and service.

International resources
We are closely associated with one of America's leading strategic marketing and communications specialists, Neale-May & Partners USA, which is also the founding member of GlobalFluency, The Independent Network of Influence, with 110 offices in over 70 countries world-wide. Neale-May & Partners USA is ranked among the top 10 independent agencies in the United States. It has offices in Palo Alto and New York.

Personal interaction
We firmly believe that a strong client/agency relationship based on mutual trust and a good rapport paves the way to clear, focused and successful marketing campaigns. That's why our approach is a hands-on, attentive one.

Meticulous, transparent administration
We embrace the principle of transparency and are willing to share any account billing and business operational information to maintain the trust and confidence of our clients.

At the start of a new commission, we establish a clear template of performance expectations and service outcomes. Weekly progress reports update clients and regular meetings ensure a free and open flow of information and feedback.